Easy As 1, 2, 3 | When making a move is this easy and affordable, Why choose any other way?


Who we are and why we are here

The Move Up Plan was created by Jeff Van Rhee, Broker/Owner of Keypoint Realty Group. In a real estate market where homeowner’s equity was evaporating, Jeff realized that there was a gap in the real estate market for a plan that would put some of that equity back into the pockets of potential home sellers looking to “move up” to a bigger/better home. This is the only plan in West Michigan that provides complete, traditional Real Estate services with no upfront fees or selling commissions to homeowner’s looking to upgrade their current home.


Want to save thousands in real estate commissions?

The move up plan is a program that allows a potential home seller to save thousands of dollars of their home equity by saving on the real estate commission when selling. Please understand that with the move up plan you are getting a discount on the commissions, not services. We have a team of agents to work for you, and have put together a program that will help you get top dollar for your home in a timely manner. Keypoint Realty Group is committed to offering you top level service and Representation. Are you looking for an alternative?


No upfront or hidden fees

No upfront or hidden fees. Call us today at 616-257-4141 to see how this works and get all of your questions answered


Jeff was very up front and laid out everything he was going to do for us. We had a bunch of showings and a full price offer in weeks. Could not believe the service and marketing we received while saving a ton of money in the process. - Brandon H